coop as a marketing tool

David Whyte's picture
Last updated by: David Whyte on 19 February 2009 - 11:28am

I have set  up a coop news search in google to help find interesting bits for the blog. What is clear is that a lot of North American tertiary's use coop as a marketing tool. They often include it in their press releases. For example:

About Wake Technical Community College:

Wake Technical Community College (Wake Tech) is a two-year, public institution providing education and training for the citizens of Raleigh and surrounding Wake County. Wake Tech provides a comprehensive array of learning opportunities and serves an annual enrollment of more than 62,000 students. ...................  As the second largest community college in the state, Wake Tech provides customized workforce training for new and expanding industries and a cooperative education program that interfaces with the corporate community.

This about Wake technical Community was included after a scholarships press release. I find it interesting that I don't pick up the same promotion from NZ Tertiary's. I know I went to my University due to location eg easy access from my home, but with regard to the major / degree I know I did one that had coop as part of it because it seemed like the best thing to do.

So do you think it would be a good idea to use coop in marketing ? Thoughts?

Parent group: 
Cooperative Education / Work Integrated Learning
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6 March 2009 - 10:05am — Richard Coll
Richard Coll's picture

Co-op as a Marketing Tool for ...

 

I think you are right David. Phil Gardner  form Michigan State University is a colleague of mine (and who is attending the annual NZACE conference in Waiheke 22-24 April 2009 as a Fulbright Senior Specialist) makes this very point. Phil says, and eh has the research to back it up, that in the USA student cannot get to first base in the employment states without some co-op experience. One imagines that in the current global economic climate this may well become more of an issue. So if we run good co-op programs we have an edge in the marketing stakes!

Richard

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