Marketing tertiary education to Māori: Building bridges to strengthen participation
This research investigates issues that inhibit Māori from engaging in tertiary studies and presents learnings that were informed by the research.
About the research
In particular, this research examines the marketing and communication activities and strategies of tertiary providers as they seek to market their ‘offer’ to Māori.
The report gives an overview of the activities and learnings from phase one of the research – an exploration of the marketing activities and processes of New Zealand tertiary providers and its effectiveness from a Māori perspective.
The research showed, in part, that issues and themes surrounding Māori engagement with the New Zealand tertiary sector were common to the indigenous peoples of Australia and North America. As a consequence, the research has relevance to New Zealand tertiary providers looking to engage the increasingly diverse ethnic groups within their catchment areas.
Authors
Mark Bojesen-Trepka, Dr Sasha Grant, Dr Ngapare Hopa – Te Wananga o Aotearoa
Published in 2005 with assistance from Trust Waikato.
Further information
Further findings and references are available on the Trust Waikato website.
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