Factors that Affect Students' Decision Making on Buying Computers: Online or in Retail Shops
This research was concerned with the decision-making process for students when opting to buy computers either online or in retail shops. The key factors evaluated were price, convenience, efficiency, safety, product range and service.
Mixed methods approach, incorporating both survey and interview techniques. 92 students responded to the survey, and 9 students participated in the interviews. Participants were drawn from a cohort of undergraduate and postgraduate computing students at one New Zealand tertiary organisation.