Strengths and limitations - Case Study 2: The Marketing Trade Show: An applied project that mirrors the realities of work
Part 5 in Case Study 2: The Marketing Trade Show: An applied project that mirrors the realities of work a case study from Enhancing the Effectiveness of Tertiary Teaching and Learning through Assessment.
Strengths and limitations
By completing the applied project in groups, students acquire industry skills as well as theoretical knowledge. The marking of individual assignments is significantly reduced, and the marking is spread throughout the semester, ensuring that students benefit from formative feedback.
Trisha also says that this assessment benefits international students, who 'have never been in a situation where they've been allowed to be creative; they just love it. They rise to the occasion and get excited and exuberant.' Staff organise the groups carefully depending on 'student needs, and their fears, and their comfort levels'. Sometimes the group consists of 'all international students, or all kiwis, or a real mix'.
The development of the assessment has been 'an onerous job', and the project keeps evolving each semester. However, over time, the amount of support increases, and because the tutors have done the assignment previously, they understand the organisational tasks involved in the project.
Trisha describes a potential for weakness in the reliability of marking because of the number of different people involved. She overcomes this by training the judges, using photos of past work to ensure they understand the criteria. This process is also used to motivate the students and teach them in preparation for the presentation. She uses graduates who are now working in the industry to judge the presentations, and as they have also done the project, this builds consistency. The department has also designed its own Excel spreadsheet to enter and process the marks, which are carefully monitored and moderated.